WEST PALM BEACH, FL – May 4, 2011 – Quepasa Corporation (NYSE Amex: QPSA), creator and operator of Quepasa.com, the popular online social network and gaming platform for the Latino community, today announced an agreement with PRISA DIGITAL, the leading media company in the production and distribution of digital news, and entertainment in the Spanish and Portuguese speaking world. The agreement will bring components of Quepasa’s social media advertising technology to PRISA’s existing network of European, US and Latin American advertisers. The partnership allows PRISA’s sales force to include in their portfolio Quepasa’s social media advertising platform – Quepasa DSM. This product offering will be a part of Prisa’s new offering called Prisa’s Earned Media. In addition, PRISA will represent Quepasa’s display ad inventory.
PRISA is at the forefront of a multi-device content distribution strategy offering products and services tailored to the consumption habits of users through smartphones, PDAs, game consoles, and other mobile devices. PRISA’s interest in utilizing Quepasa’s technology is a clear validation that social media is impacting all facets of media consumption on the web.
PRISA’s Earned Media Platform utilizes elements of Quepasa’s proprietary Internet advertising software – Quepasa DSM that promotes highly viral advertising campaigns across major social networks. It engages users via sweepstakes or contests, and leverages the simple use of viral widgets and sharing tools to spread the campaign message. This results in personalized advertisements and brand messages received from friends and family, which has a greater impact upon a viewer than other forms of Internet ads.
“We are excited to provide the Prisa Earned Media Platform offering to our advertisers who are interested in the potential ROI that social media advertising can deliver”. “Quepasa has proven themselves when it comes to Social Media Advertising solutions that deliver real value for the advertiser. Our sales force is excited to add this to our offering in the market”, said Alvaro Palacios, Vice President, Operations for PRISA DIGITAL.
“PRISA is one of the world’s largest Spanish and Portuguese language media companies and will be a fantastic partner for us”. “As a truly cross-platform media company, PRISA is well-positioned to exploit the viral features of our technology through cross-platform promotion, spanning TV, Radio, Print and the Internet. We are very excited to have them representing Quepasa and our technology to their global advertising partners”, said John Abbott, CEO of Quepasa Corp.
Key elements of the partnership include:
- PRISA DIGITAL will sell Quepasa’s inventory to its advertising clients as part of an integrated advertising package
- PRISA DIGITAL will utilize Quepasa’s DSM technology as part of their Earned Media Platform for integrated sponsorship opportunities for its advertisers, which would provide TV, Radio and Print advertising linked to online promotions.
- Quepasa’s Social Media technology adds to PRISA’s Earned Media property and provides a social media advertising platform for PRISA as a way to differentiate its traditional advertising options.
About Quepasa Corporation:
Quepasa Corporation (NYSE Amex: QPSA), owns Quepasa.com, the leading online social network and game platform for the Latino community. Quepasa.com provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities. Quepasa is headquartered in West Palm Beach, Florida with offices in Miami, Los Angeles, Scottsdale, and Hermosillo, Mexico. For more information about the company, go to www.quepasacorp.com, or join for free at www.Quepasa.com.
About PRISA DIGITAL:
PRISA DIGITAL, a division of GRUPO PRISA, is the leading media company in the production and distribution of digital news, education and entertainment in the Spanish and Portuguese speaking world. With a focus on multi-channel access, it has over 100 websites, visited by over 20 million users a month across different product segments including Print, Radio, Television, Publishing and Online. PRISA is at
the forefront of multi-device content distribution with an ambitious launch strategy offering products and services tailored to the consumption habits of users through smartphones, PDAs, game consoles, and other mobile devices.
E. Brian Harvey
Vice President of Capital Markets and Investor Relations
Tel (310) 801-1719
Associate Vice President, Marketing and Communications – Americas
Tel (305) 438-2568