New photo-sharing feature facilitates real-world socializing, starting in 500 bars across the US
New Hope, PA – October 18, 2012 – MeetMe (NYSE MKT: MEET), the public market leader in social discovery, today announced the launch of Photoboard, a feature that enables meeting new people and making new friends through photos tagged by location. Photoboard launches today on iPhone and Android and will begin rolling out to digital screens in more than 500 bars across the United States next week.
“We think of MeetMe as the digital re-imagination of the bar or coffeehouse – the social gathering place for a mobile generation,” says Geoff Cook, COO & President, Consumer Internet of MeetMe, Inc. “Photoboard will bridge online and offline social discovery by showcasing the photos of people interested in meeting new friends within the most popular of physical meeting places: the bar.”
MeetMe has partnered with Zoom Media & Marketing to put Photoboard on digital screens in 560 bars in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Washington DC, Atlanta, Houston, and Miami. Patrons aged 21 and older will be able to snap photos with their iPhone or Android phones and put themselves on the Photoboard screens for everyone to see.
“With nearly 300,000 photos uploaded every day, Photoboard solves the chicken-and-egg problem associated with so many other mobile photo sharing applications,” added Cook. “We are growing by more than 1 new member every second on average and already have the scale to provide an engaging experience to members. With Photoboard, we look forward to further improving our profile density and hyperlocal matching capability within 11 major cities. ”
“Our network of digital screens in bars across the U.S. reaches a young and active audience at their most social — spending time with friends and making new ones,” said Fred Schonenberg, EVP National Sales, Zoom Media & Marketing. “The MeetMe Photoboard is a fun, attention-getting platform that will enhance the bar patron experience while helping to introduce MeetMe to this very hard to reach audience.”
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This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including statements regarding continuing our growth. All statements other than statements of historical facts contained in this press release, including statements regarding our future financial position, liquidity, business strategy and plans and objectives of management for future operations, are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the continued acceptance of our products by users. Further information on our risk factors is contained in our filings with the SEC, including the Form 10-K for the year ended December 31, 2011 filed on March 14, 2012. Any forward-looking statement made by us in this press release speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in English, Spanish and Portuguese.
About Zoom Media & Marketing
Zoom Media & Marketing® is a registered trademark owned by Zoom Media Group Inc. used by Zoom Media Corp. under license.
Zoom Media Corp. (“Zoom”) is the largest fitness digital media company in the United States with digital panels in over 4,000 health club locations across the US. In the US, Zoom ’s fitness network operates in over 130 markets. Further, Zoom operates fixed media networks that reach active consumers in over 10,000 venues including bars and restaurants, indoor soccer facilities, bowling centers, and family entertainment centers, in addition to health clubs. Zoom’s digital place-based network audiences are measured by The Nielsen Company and reach over 100 million monthly viewers across over 25,000 digital screens and over 55,000 billboards. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and experiential marketing programs. For more information, please visit www.zoommedia.com.
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